Another haute horlogerie brand is hitting the track. This time, Swiss replica watches brand Richard Mille is announcing a new, long term partnership with the McLaren-Honda Formula 1 team.
The new relationship between the two entities will see Richard Mille timepieces gracing the wrist’s of some of finest drivers in motorsport, including world champions Fernando Alonso and Jenson Button. Richard Mille’s distinctive branding will also appear on the team’s MP4-31 car, while the company will work to produce timepieces and calibres inspired by the history and triumphant legacy of McLaren.
“As both a passionate aficionado and long-time advocate of international motorsport, I’m incredibly pleased and proud to be able to announce our new partnership with McLaren-Honda,” says Richard Mille, CEO, Chariman and namesake of the brand. “The McLaren brand has existed at the very pinnacle of Formula 1 racing for 50 years, and its reputation for continual technical innovation, painstaking attention to detail and race-winning success perfectly matches the philosophy of the Richard Mille brand.”
Ron Dennis, Chairman and CEO, McLaren Technology Group, added “I’ve watched with quiet admiration as Richard and his team have built up the Richard Mille brand over the past 15 years. To have established himself at the vanguard of the cheap Swiss fake watchmaking world in such a short space of time is an incredible achievement, and a testament to his vision and determination.For him to commit Richard Mille to a 10-year partnership with McLaren underlines our shared belief in the value of long-term agreements, and the bene ts that can be derived from growing and developing together. The two brands share a distinct common DNA: a passion for design, technology and aesthetics, and I’m excited about the great work we can achieve together over the next 10 years.”